By: Bruno Occhipinti
In May and June of 2007, I settled in Johannesburg to become the Endeaveor eMBA intern for Cura Software. The company, launched 4 years ago by Avi Eyal, designs risk management software, initially for the South African market. The firm has grown very fast and expanded in Brazil, United Kingdom and Australia.
I was given the freedom to identify and pursue in Cura Software the tasks where I could bring value and that would most benefit the firm. On the Marketing side, I reviewed sales presentations and built success stories documents to introduce software functionalities during presales. On the operational side, I documented and refined the distributors’ processes. Moreover, I built the design specifications for the CRM module and discussed directly with the service provider regarding the features to implement in the deliverable.
My background in the software business for Hyperion supported my decision to improve performance analysis capabilities. I believe it was a critical piece to address, especially when experiencing fast growth across a large geographical scope. The company was also considering an expansion in Asia and it was looking for the right partnership. Since my previous job was based in Singapore, my connections in the region enabled me to put the firm in touch with the right partners to develop their business efficiently.
I realized during this internship that life in a small firm could become particularly hectic for the entrepreneurs. As a result, it was important as an eMBA intern to take the ownership of project autonomously when the situation required.
Inspired by the success of the business model of Endeavor, I dedicated afterwards even more time to social activities during my 2nd year of MBA and took additional classes in societal wealth venturing. I also decided to focus my thesis on microfranchising in emerging markets to explore entrepreneurship impact on poverty alleviation.
Besides, after this internship, I had the opportunity to work in the banking field and asked to be part of the Emerging Markets desk. Even if I will be based in London in the short-term, I am planning to explore a more permanent presence in this field to take advantage of the potential of this challenging and rewarding environment.
The Endeavor experience also gave me the opportunity to meet amazing entrepreneurs in South Africa. I particularly enjoyed a cocktail-dinner during which I was introduced to other successful CEOs, like Shane Immelman from Lapdesk or Natalie Kilassy from Stitch Wise. I was really impressed by their experience and the impact of their firms on the social landscape.
I also discovered during this experience an amazing country where it is difficult to imagine that Apartheid was ruling not so long ago. I was impressed to observe how the country managed to overcome this difficult past and can now epitomize the dream built by Nelson Mandela. Besides, nature in this country is simply gorgeous and I took advantage of every week-end to discover its marvels: Cap Town, Cradle of Humankind, Krueger Park and others… South Africa is a unique place to discover the best of Africa.

